Cookie Policy
Last updated: November 13, 2025
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to website owners.
Cookies can be "persistent" or "session" cookies:
- Persistent cookies: Remain on your device after you close your browser until they expire or you delete them
- Session cookies: Are deleted automatically when you close your browser
2. How We Use Cookies
What Should I Build Today uses cookies and similar technologies to:
- Remember your cookie consent preferences
- Analyze website traffic and user behavior
- Understand how visitors interact with our content
- Improve our website performance and user experience
- Deliver personalized content and advertisements (future)
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core functionality such as security and accessibility features.
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie consent preference (localStorage) | 365 days |
3.2 Analytics & Performance Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information. All information is aggregated and anonymous.
Google Analytics
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique users | 2 years |
| _ga_[container-id] | Persists session state for GA4 | 2 years |
| _gid | Distinguishes users | 24 hours |
| _gat | Throttles request rate | 1 minute |
Google Tag Manager
Google Tag Manager uses cookies to manage and deploy marketing tags (snippets of code or tracking pixels) on our website without modifying the code.
Hotjar
| Cookie Name | Purpose | Duration |
|---|---|---|
| _hjSessionUser_[site_id] | Identifies a unique user for Hotjar heatmaps and recordings | 1 year |
| _hjSession_[site_id] | Holds current session data for Hotjar | 30 minutes |
| _hjIncludedInPageviewSample | Determines if user is included in data sampling | 30 minutes |
| _hjAbsoluteSessionInProgress | Detects first pageview session of a user | 30 minutes |
3.3 Marketing & Targeting Cookies
These cookies track your browsing habits to show you personalized content and advertisements. They are set by our advertising partners and may be used to build a profile of your interests.
ConvertKit (Kit)
ConvertKit may use cookies when you interact with our email signup forms to track form submissions and conversions.
Future Advertising Networks
We plan to display advertisements on our website in the future. When we do, advertising networks (such as Google AdSense) may place cookies on your device to serve personalized ads. We will update this policy when we implement advertising.
3.4 Third-Party Cookies
Some of our pages may contain embedded content from third-party services (e.g., YouTube videos, Twitter embeds). These third parties may set their own cookies. We do not control these cookies.
4. How to Manage Cookies
4.1 Cookie Consent Banner
When you first visit our website, you will see a cookie consent banner asking you to accept or reject cookies. You can change your preferences at any time by clearing your browser's localStorage or by contacting us at [email protected].
4.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- Delete all cookies from your browser
- Block all cookies
- Allow cookies only from specific websites
- Block third-party cookies
- Clear cookies when you close your browser
Here are links to cookie management instructions for popular browsers:
4.3 Opt-Out Tools
You can also opt out of specific tracking services:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Hotjar: Hotjar Opt-out
4.4 Impact of Disabling Cookies
Please note that blocking or deleting cookies may affect your experience on our website. Some features may not work properly if you disable cookies. However, strictly necessary cookies (like consent preferences) will still function via localStorage.
5. Do Not Track (DNT)
Some browsers support a "Do Not Track" (DNT) signal. Currently, there is no industry standard for how websites should respond to DNT signals. Our website does not currently respond to DNT signals, but we provide you with the ability to opt out of tracking through our cookie consent banner and browser settings.
6. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our use of cookies or applicable laws. Any changes will be posted on this page with an updated "Last Updated" date.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
7. Contact Us
If you have any questions about our use of cookies, please contact us:
Email: [email protected]
General Inquiries: [email protected]
For more information about how we handle your personal data, please see our Privacy Policy.